Our Services
At Harness Consultancy, we inspire IT businesses to bring to life the customer experience they’ve only imagined.
Go-To-market Strategy
CX Design & Strategy
A well-designed CX strategy can help businesses understand and meet the needs and expectations of their customers, leading to higher customer satisfaction, improved brand reputation, and increased profitability. With a Strong CX Strategy businesses can differentiate themselves from competitors, increase customer retention and referral rates, and ultimately drive long-term business success.
- Research and analysis
- Customer journey mapping
- Develop customer personas
- Define CX goals and metrics that align with your business objectives and measure the success of your CX strategy.
- Design and implement CX initiatives across all touchpoints, such as customer service, sales, marketing, and product development.
- Continuously measure and optimize CX strategy
- Develop a CX culture, customer centricity and governance
- CX communication and engagement.
Customer understanding
Customer understanding
Creating a customer-centric business model requires a full understanding of your customer & a promoting a culture of customer service throughout the business.
Define Goals and Objectives that align with the overall business
- Analyse Website and User Data
- Identify Target Audience
- Optimise product pages to improve the user experience and increase conversion rates.
- Optimise the overall user experience to make it easier for customers to navigate and find what they are looking for.
- Optimise marketing and advertising campaigns to drive more qualified traffic to the website.
- Optimise Customer Support
- Optimise Payment Options
- Analyse and measure the results of the E-commerce Optimisation Strategy to determine its effectiveness
- Continuously Review and improve
Strategic marketing
GTM Strategy
By understating customer needs and market trends, a GTM strategy can help businesses identify the most effective channels, messaging, and pricing strategies to reach and convert their target audience. By aligning marketing, sales, and product teams around a shared GTM strategy, businesses can increase their chances of success and maximize their return on investment.
- Clearly define the target market
- Develop Unique value proposition
- Product Portfolio & Positioning
- Pricing strategy based on your product positioning, target market, and competitive landscape.
- Distribution strategy and relationship development
- Develop a strategic marketing plan and engagement
- Sales strategy: including sales processes, tools, and training.
- Develop a launch plan that outlines the specific steps you need to take to introduce your product or service to the market.
- Identify the KPIs that will be used to measure the success of your GTM strategy
- Determine the team and resources requirements
Vendor Alliance
Vendor Management
By developing a comprehensive vendor management strategy, businesses can establish clear expectations and standards for vendor performance, monitor vendor compliance, and manage vendor relationships effectively. A well-designed vendor management strategy can also help businesses identify opportunities for collaboration, build long-term, productive relationships, enhance their reputation, and drive business success.
- Develop and maintain partnerships with vendors that align with the company’s strategic objectives.
- Identify largest tier 1 vendors critical to partner business.
- Facilitate communication to ensure that both parties are communicating effectively and that any issues or concerns are addressed promptly.
- Coordinate joint initiatives and ensure that these initiatives are aligned with the company’s strategic objectives.
- Fully understand top vendor rebate programs and ensure they are optimised
- Collaborate with cross-functional teams
- Ensure compliance
Sales Enablement
Sales Enablement
A well-designed sales enablement strategy can provide sales teams with the tools, training, and resources they need to effectively engage with prospects, understand their needs, and present compelling solutions. A strong sales enablement strategy can help align sales and marketing efforts and ultimately help businesses stay competitive, grow market share, and build lasting customer relationships.
- Define the buyer persona and customer journey
- Develop sales content that aligns with the buyer persona and customer journey
- Implement a content management system to organize and distribute sales content to the sales team.
- Provide sales training to equip the sales team with the necessary skills and knowledge to sell effectively.
- Develop sales tools to help sales reps sell more effectively. These tools should be tailored to the buyer persona and customer journey.
- Integrate technology, such as CRM systems, marketing automation, and analytics tools, to streamline the sales process
- Ensure that the Sales Enablement strategy is aligned with the marketing strategy, messaging, and branding. This will help create a consistent customer experience across all touchpoints.
- Measure and optimize performance.
Program Development
Program Development
A well-designed sales program can help businesses build a high-performing sales team and achieve long-term business success. This can help businesses attract and retain top sales talent, improve customer acquisition and retentions rates, and increase overall profitability.
- Define clear and specific sales objectives for the program.
- Identify the target audience for the sales incentive program.
- Determine the Incentives that will be used to motivate the sales team to achieve the sales objectives.
- Define the Incentive Structure including the criteria and the payout schedule.
- Communicate the Program to the sales team and other stakeholders.
- Train Sales Team on the sales incentive program, including the objectives, incentive structure, and criteria for earning the incentives.
- Track Performance
- Analyse the results of the sales incentive program to determine its effectiveness.
- Review and improve where required.
FAQ’S
At Harness Consultancy, we offer a wide range of strategic consulting services tailored to meet your business needs and build a customer-centric business model. Our services include but are not limited to Business Strategy Development, Customer Understanding, Sales Enablement, Vendor Alliance Management & Strategic Marketing support.
Feel free to explore our Services page for more detailed information.
Our consulting process is designed to be collaborative and results driven. It typically involves several stages, including initial discovery and assessment, data collection and analysis, solution development, implementation planning, and ongoing support. Throughout this process, we will work closely with your team to ensure a customised approach that aligns with your goals and objectives.
Starting with us is easy! Simply reach out to us through our Contact page or give us a call. We will connect with you to discuss your specific needs and goals. We’ll then schedule an initial consultation where we can dive deeper into your requirements and explore how our services can provide value to your business.
The duration of a consulting engagement can vary based on the complexity of the project and the goals you aim to achieve. Some projects might be short-term and last a few weeks, while others could be more extensive and span several months. During our initial consultation, we’ll provide you with an estimated timeline based on your unique circumstances.
We have experience working across a diverse range of IT resellers & Vendors from large OEM’s to Start-up’s, Managed Service Providers to Managed Print Providers. Whether you’re in a well-established industry or a niche market, we are ready to assist you in achieving your business objectives.
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